Editorial is a type of journalism that shares the author’s educated opinion on a current, often controversial or debated issue. Typically lighter in tone than standard news articles, editorial content strives to inform and inspire the reader while also encouraging thought and discussion. Often times, editorial topics are chosen to spark a conversation and reflect the values of the publication or organization.
There are four main types of editorial in today’s journalism: interpretation, criticism, appreciation and satire. An editorial can take on a number of forms, including column, fashion “look books,” travel pieces and book reviews. A well-written editorial is designed to persuade the reader, presenting a point of view on a topic with supporting facts and credible sources.
When writing an editorial, you should have a clear position and state your opinion early on in the piece. Effective editorials include a strong argument that supports your position, and acknowledge common counter arguments to your viewpoint. This will help to make your argument stronger and more persuasive. The best editorials are those that are engaging, and stimulate thinking and scientific discourse. This may be achieved by addressing political, social or cultural issues in the academic community, such as:
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