News coverage is information published in newspapers, broadcast on radio and television, or shared online. It can also be described as “information about current events in the world and in a local area.”
News can have powerful effects on our views, emotions, and beliefs. Whether it’s a positive or negative story, it can shape how we perceive the world around us and how we interpret important international events, including war.
The most common way to get media coverage is by sending a press release to a journalist. This should be done at least one week in advance of your event. Media outlets receive countless emails, and yours may be overlooked. It’s important to identify the contact person at each publication and reach out to them directly.
Often, local journalists have more clout than their national counterparts. This is because they live in the same community as their audiences and can connect with them on a personal level. They can also offer a more in-depth understanding of the issues their audiences care about.
While most Americans get their news from traditional sources, smaller shares report getting it from social media sites like Instagram (21%), TikTok (17%), and X (formerly Twitter, 12%). These platforms tend to focus on positive or dramatic stories that have higher clickbait potential.
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