News alert is a Google service that monitors the web for new content, including news articles, blog posts, and updated scientific research, that match your search terms. When it finds new results, it sends you a notification. You can set up multiple alerts and select the type of content you want to receive, such as blogs, news articles, or web, as well as how often you want to be notified. You can also choose to receive results from a specific region and language.
Using a media alert, also known as a media advisory or news release, is an effective way to publicize afterschool events to local journalists. These one-page announcements are designed to convince reporters that your event is a genuine news story and worthy of coverage. To get started, follow these tips to create an impactful media alert:
Having a clear understanding of how Google Alerts works can help your business stay up-to-date on the latest news about your brand, competitors, and industry keywords. Learn how to customize alert preferences and use search operators to refine your results: For example, you can use minus signs (-) to prevent a cluttered inbox with unnecessary notifications. If you want to take your news alerts to the next level, Pluggo’s social intelligence tool is a great option for monitoring conversations and trends across all platforms—including the ones that matter most to your business. Start your free trial today.