Summits can be a valuable asset for associations, providing an opportunity to bring thought leaders and industry experts together in an engaging setting. But, they are also challenging to plan and execute—and they demand that you have a strategy for channeling volunteer energy and sustaining momentum to pursue the new directions or ideas they generate.
At the highest level, governments and international organizations host global summits to address important issues of common concern. Summits like the G7 or COP provide political and economic leaders a forum for tackling international security, climate change, and other critical global challenges. Similarly, professional associations within industries such as healthcare, finance, or technology often organize summits for their members to share the latest research and developments in their respective fields and collaborate on solutions to problems specific to their industry.
A summit meeting can take on a wide range of formats, from keynotes and panel discussions to workshops and breakout sessions. When designing your event, be sure to incorporate interactive content to keep participants engaged and able to retain key takeaways. For example, use tools like Q&A sessions, live polls, and workshops to facilitate engagement and participation from your attendees. Also, be sure to promote your event through multiple channels to maximize attendance.
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